Sunny Su

Sunny, with over 20 years of experience in the field of intellectual property legal practice, serves numerous well-known multinational companies across media and publishing, film and entertainment, technology, advertising, the internet, fast-moving consumer goods, and agricultural sectors.

Sunny specializes in IP-commercial matters, including technology import and export, intellectual property transfer and licensing, franchising, non-compete, and commercialization. Sunny also provides legal counsel service to international clients on cross-border e-commerce and social media platforms, offering legal advice on private traffic, marketing, endorsements, and advertising compliance.

Sunny also keeps abreast of the latest developments in China's data protection and regulatory compliance regimes, offering professional legal services related to cybersecurity, privacy policy/personal data protection, compliance strategies, and cross-border data flows. Her outstanding litigation achievements have been recognized as "Deals of the Year" by the China Business Law Journal. Sunny has also participated in compiling China's first intellectual property clause guide in foreign economic and trade contracts, titled "Guidance for intellectual property clauses in international economic and trade cooperation contracts".