Heidi Feng

Heidi Feng has been deeply engaged in the field of intellectual property (IP) for over a decade, specializing in providing comprehensive IP protection and enforcement services, including integrated protection strategies, enforcement, as well as civil and criminal protection.

Her clients include world-leading companies in industries such as toys, entertainment, sports, luxury and fashion, and educational publishing. Heidi delivers forward-looking and strategic legal solutions tailored to their needs.

Heidi is particularly experienced in tackling malicious IP infringements and handling complex disputes. The enforcement cases she has represented have achieved groundbreaking results in both criminal protection and civil remedies, with several becoming landmark cases. These include cases recognized as ‘Model Cases of IP Criminal Protection’ by the Supreme People's Court, ‘Model Cases on Innovation-Driven IP Protection’ by the Supreme People's Procuratorate, and ‘Top 10 Model Cases of Combating Online IP Infringement & Counterfeiting’ by the Ministry of Public Security.

Work Highlights

As a core team member, Heidi:

• Represented a world leading toy and entertainment company against an individual in Shandong for counterfeiting toys -- Model Cases of Criminal IP Protection by the Ministry of Public Security (released in 2025); Top 10 Model Cases of Combating Online IP Infringement & Counterfeiting by the Ministry of Public Security (released in 2024)
• Represented New Balance against copycats imitating the shoe shape of the New Balance 327 series -- CBLJ Deals of the year 2024 (IP); Top 10 IP Protection Cases of Jiangxi Courts 2023
• Represented a world leading toy and entertainment company against an education technology company and an individual for counterfeiting registered trademark -- Model Cases of IP Criminal Protection by the Supreme People's Court (released in 2025); CBLJ Deals of the year 2024 (Dispute & Investigations); Top 10 Criminal Cases of IP Protection by Shanghai No.3 Intermediate Court and No.3 Branch of Shanghai Procuratorate (released in 2023); Model Cases on Innovation-Driven IP Protection by the Supreme People's Procuratorate (published in 2022); Top 10 IP Judicial Protection Cases of Shanghai Courts 2021
• Represented Oxford University Press and McGraw-Hill Education against an individual for trademark infringement -- Outstanding IP Litigation Cases in Lingnan Region 2020; Top 10 Foreign-Related IP Cases in Guangdong 2020; Top 10 Trademark Cases in Shenzhen 2020