Liping Xu

Liping has been practicing in the field of intellectual property for over 15 years and holds dual Licensed PRC Patent Attorney and Licensed PRC Lawyer. He has accumulated broad practical experience across a wide range of IP matters, including trademarks, patents, copyrights, trade secrets, domain name disputes, and unfair competition.

Liping’s clients span across a spectrum of industries, including sports and entertainment, high technology, telecommunications, digital platforms, advanced manufacturing, personal care, and luxury goods. He provides strategic advice and dispute resolution services to numerous internationally renowned companies.

Several of the cases he has handled have become landmark precedents with industry impact. He has also secured record-setting damages across various sectors. His work has been recognized in multiple authoritative case selections, including the ‘Best 10 Cases in IP Protection (Civil)’ by the Quality Brands Protection Committee (QBPC), the ‘Deals of the Year (IP)’ by China Business Law Journal, and the ‘Top IP Judicial Protection Case in the Seed Industry’ by the Supreme People’s Court.

Work Highlights

As a core team member, Liping has handled cases involving:

• Represented Enzafruit in Plant Variety Rights ownership dispute in China -- Top IP Judicial Protection Case in the Seed Industry Selected by the Supreme People's Court (Batch 5, released in 2025)
• Advocated for CHARLES & KEITH against CHERLSS & KEICH for trademark infringement -- Top 10 IP Judicial Protection Cases of Wuxi Courts 2023
• Represented NBC Universal against a certain company for ‘Minion’s eye’ copyright infringement -- Top 10 IP Judicial Protection Cases of Wuxi Courts 2023
• Represented New Balance against a certain Tianjin footwear company, Jiangxi apparel company and others for unfair competition - CBLJ Deals of the year 2024 (IP), Top 10 IP Protection Cases of Jiangxi Courts 2023
• Advocated for New Balance against New Barlun for unfair competition and “N” goods decoration -- Model Cases of Strengthening IP Protection of Shanghai Courts 2022, Model IP Judicial Protection Cases of Shanghai Pudong Court （2013~2023）, Top 10 IP Judicial Guarantee Cases by Shanghai Pudong Court, The Second Prize of 2022 Excellent Case Review by National Court System (Judge's article) by the Supreme People's Court
• Represented New Balance against New Barlun and others for trademark infringement and unfair competition -- QBPC 2022-2023 Best 10 Cases in IP Protection (Civil)
• Represented Spin Master against a certain Guangzhou cultural technology company and others for invention patent infringement of "Bakugan" toys -- Top 10 IP Judicial Protection Cases of Suzhou Courts 2022, Model IP Cases in China's Courts 2021, CBLJ Deals of the year 2022 (Dispute & Investigations)
• Led the representation of NBCUniversal against a certain Guangzhou company and others for copyright infringement and unfair competition -- QBPC 2022-2023 Best 10 Cases in IP Protection (Civil)
• Represented NBCUniversal against Guangzhou Youxi Cosmetics and others for copyright infringement and unfair competition dispute -- QBPC 2018-2019 Best 10 Cases in IP Protection (Non-criminal)