Digital & Commercial
We support businesses in meeting their commercial objectives while minimizing risk
We enable businesses to leverage value from their IP and brand whilst successfully managing IP legal and regulatory risks.
Our focus is twofold, and we provide practical solutions for complex issues.
Firstly, we care about areas where digitalization is a significant disruptor. The field includes digital commerce and marketing, evolving regulatory landscapes, emerging business models and cutting-edge digital tools and assets such as Artificial Intelligence and NFTs.
Secondly, we support with commercial issues and IP transactions that underpin business activity more generally.
Service Scope
Digital Led
- Digital In-house CounselOne stop service combining digital and commercial issues, acting as in-house team
- Digital Marketing Campaign ClearanceIP management, regulatory compliance and managing infringements
- Digital and Data Regulatory ComplianceBusiness compliance and internal control systems
Rights Led
- IP TransactionsLicencing deals and associated commercial agreements
- Copyright Advisory ServicesCopyright recordal and filing strategy, due diligence, assignments, licensing and industry advisory
- Plant Variety Rights ManagementPVR strategy, filing, investigation, enforcement and litigation
"The team provided professional and insightful guidance on multifaceted marketing and intellectual property law issues... across internal and external stakeholders... The team is a great partner to the success of our marketing campaign."
Irene Chang, Trade mark, Copyright and Marketing Counsel, HP Inc.
"My 30-minute conversation with the Lusheng Digital and Commercial team was worth more than three of my last business trips to China."
Fortune 100 US Technology owner
