Alice is the Head of Guangzhou Litigation Team at Lusheng Law Firm Guangzhou Branch.
Alice Hou is an outstanding lawyer in the field of intellectual property protection and rights enforcement, with over 10 years of practical experience. Her areas of expertise include disputes over trademarks, copyrights, patents, trade secrets, and unfair competition.
She has worked together with well-known multinational corporations and numerous leading domestic, primarily from industries such as sports, entertainment, technology, fashion and luxury goods, toys, daily chemicals, and pharmaceuticals.
She specializes particularly in intellectual property criminal litigation, criminal actions, and administrative actions. Alice has handled several groundbreaking cases that have been instructive for the handling of similar cases in the field of intellectual property nationwide/locally. Many of these cases have been recognized as model cases by courts at various levels, procuratorates, and industry organizations, including the "Top Ten National Procuratorial Intellectual Property Protection Model Cases of the Year" by the Supreme People's Procuratorate and the "Top Ten Annual Intellectual Property Protection Cases" by QBPC (Quality Brands Protection Committee). She has been repeatedly included in the "Managing IP: IP Stars" list.
Work Highlights:
- Represented a well-known multinational brand in criminal case against 3 individuals for selling goods with counterfeit registered trademark (Top 10 IP Judicial Protection Cases of Jinhua Courts 2023)
- Represented Daniel Wellington against 2 companies and others for trademark infringement and unfair competition (Recommended Example IP Cases of Guangzhou IP Protection Association 2023)
- Represented Perfect Diary against 2 Comestic competitors and an individual for unfair competition (Recommended Example IP Cases of Guangzhou IP Protection Association 2023)
- Represented Cisco against 4 individuals for trademark infringement (Outstanding IP Litigation Cases in Lingnan Region 2022,Top 10 Trademark Cases in Shenzhen 2022)
- Represented Daniel Wellington in a trademark infringement lawsuit against the gang led by two individuals (Model Cases of IP Judicial Protection of Qingyuan Courts)
- Represented a world’s leading toy and entertainment company against an education technology company and an individual for counterfeiting registered trademark (CBLJ Deals of the year 2022 (Dispute & Investigations), Model Cases on Innovation-Driven IP Protection by The Supreme People's Procuratorate, Top 10 Criminal Cases of IP Protection by Shanghai No.3 Intermediate Court and No.3 Branch of Shanghai Procuratorate, Top 10 IP Judicial Protection Cases of Shanghai Courts 2021)
- Represented Universal City Studios against an individual in a criminal case for the "Minions" shaped toy aircraft (QBPC 2021-2022 Best 10 Cases in IP Protection (Criminal))
- Represented ANTA sport in following criminal procedure of “6·16” counterfeit clothing case (Top 10 Model Cases of Cracking Down on IP Infringement Crimes by the Ministry of Public Security 2021)
- Represented CCA and B, LLC against an individual in a criminal case for copyright infringement (Outstanding IP Litigation Cases in Lingnan Region 2020, Top 10 Foreign-Related IP Cases in Guangdong 2020, Model IP Cases of Shenzhen Longgang People's Procuratorate 2017-2021, Top 10 IP Cases of Shenzhen Longgang Courts 2016-2020)
- Represented a multinational information technology group against an individual for trademark infringement (Top 10 Cases of Rizhao Courts 2017-2021)
- Represented Oxford University Press and McGraw-Hill Education against an individual for trademark infringement (Outstanding IP Litigation Cases in Lingnan Region 2020, Top 10 Trademark Cases in Shenzhen 2020, Top 10 Foreign-Related IP Cases in Guangdong 2020)
- Represented Spin Master against a technology company and others for counterfeiting registered trademarks (Outstanding IP Litigation Cases in Lingnan Region 2020, Top 10 Trademark Cases in Shenzhen 2019, Top 10 Foreign-Related IP Cases in Guangdong 2020, Top 10 IP Cases of Shenzhen Longgang Courts 2016-2020)
- Represented Daniel Wellington against an individual in Guangdong Province for conterfeiting registered trademark (Top 10 IP Trial Cases in Shenzhen 2019, Model IP Protection Cases Selected by The Supreme People's Procuratorate 2019)
- Represented a multinational information technology group against 5 individuals in Shandong Province for conterfeiting registered trademark (Model IP Protection Cases Selected by The Supreme People's Procuratorate 2019)
- Represented a well-known international food brand in a criminal litigation case against counterfeiting its registered chocoloate trademark (QBPC 2016-2017 Best 10 Cases in IP Protection (Criminal), Top 10 IP Cases of Xinwu District, Wuxi 2012-2022), Top 10 IP Protection Cases Selected by The Supreme People's Procuratorate 2017)
Professional Qualifications
- PRC licensed lawyer
- LLM, Sun Yat-Sen University
- BA, Business English, Nanjing University of Finance and Economic
Accolades
- Rising Star (China) - MIP IP Stars 2022-2024